The Motorservice app has been downloaded over 10,000 times since it was introduced in mid-2016. In addition, just under 30,000 clicks a month demonstrate that the company’s product has struck a chord with customers. This is because the mobile program makes the day-to-day work of repair shop employees much, much easier.
Motorservice sees its app as a user-friendly service and information tool for customers. It pools together knowledge from different platforms, e.g. the company website or the OnlineShop, and makes it quickly and easily accessible on the go via smartphone. Alongside company news, numerous technical videos and documents with fitting instructions, system explanations and diagnostic tips, the user has access to functions such as a dealer search and, last but not least, an item search based on the TecDoc catalogue. Another useful function is the “Fake Check”. By scanning the barcode of Motorservice parts from Kolbenschmidt, Pierburg, BF or TRW Engine Components, the user can see immediately whether they are genuine or fake.
Tried and tested in practice
“The app is receiving an excellent reception among our customers and in repair shops. This is evidenced by many personal discussions had at trade fairs, at customers events or in daily contact, as well as by concrete download and click rates,” highlights Sven Zeitler, Head of Marketing at MS Motorservice International GmbH. According to Zeitler, Motorservice is “highly satisfied” with the introduction of the app. However, it is also open to suggestions for improvement. For example, a survey has already been conducted on the company’s Facebook page, based on which the app is now being adapted. Further surveys through social media, on the company website and directly in the app are to follow shortly. Zeitler explains that the company wants to ensure that the app’s users are able to participate directly in its further development, and that their needs are taken into account – “this is what we understand by customer orientation,” adds the marketing manager.
The app is available to download for free in twelve languages for iOS and Android devices.
The Motorservice Group is the sales organisation for the global aftermarket activities of Rheinmetall Automotive (formerly KSPG). It is a leading supplier of engine components for the independent spare parts market with its brands Kolbenschmidt, Pierburg, BF and TRW Engine Components. The comprehensive product range means that customers can obtain all engine components from one single source. As a problem solver for dealers and repair shops, Motorservice offers an extensive service package and the technical expertise that you would expect from the subsidiary of a large automotive supplier.
About Rheinmetall Automotive
With an annual turnover of around €2.6 billion (2015), Rheinmetall Automotive, based in Neckarsulm, Germany, is one of the 100 biggest automotive suppliers in the world, and covers the Mobility division of the German Rheinmetall Group. Working at a total of around 40 production locations in Europe, North America and South America, as well as Japan, India and China, approx. 11,000 employees develop and manufacture components, modules and systems for the drive engineering of current and future vehicles. As an established development partner of global car manufacturers, the company has been supporting the sustainable improvement of engine technology in terms of low emissions, reduction in fuel consumption and CO2 savings, as well as weight reduction and improvement in performance, for a hundred years. This concerns not only passenger cars, but also utility vehicles and large-scale engines. The company’s scope of delivery covers systems and components for emission control and fuel saving, coolant agent, oil and vacuum pumps, pistons, engine bearings, engine blocks, cylinder heads and structural parts. The company operates a global spare parts business through its Motorservice division.